![How Western beauty brands play to Asian desire for whiter skin, and the euphemisms they use to avoid appearing racist | South China Morning Post How Western beauty brands play to Asian desire for whiter skin, and the euphemisms they use to avoid appearing racist | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/methode/2020/03/06/3507c1cc-544f-11ea-8948-c9a8d8f9b667_image_hires_174047.jpg?itok=cD2Ga8RY&v=1583487670)
How Western beauty brands play to Asian desire for whiter skin, and the euphemisms they use to avoid appearing racist | South China Morning Post
![Young Asian Attractive Woman with Skin Brightening or Facial Rejuvenation Concept. Stock Photo - Image of hydration, fashion: 124271264 Young Asian Attractive Woman with Skin Brightening or Facial Rejuvenation Concept. Stock Photo - Image of hydration, fashion: 124271264](https://thumbs.dreamstime.com/z/young-asian-attractive-woman-skin-brightening-facial-rejuvenation-concept-face-whitening-treatment-compare-124271264.jpg)
Young Asian Attractive Woman with Skin Brightening or Facial Rejuvenation Concept. Stock Photo - Image of hydration, fashion: 124271264
![Skin Lightening Is Fraught With Risk, But It Still Thrives in the Asian Beauty Market—Here's Why | Vogue Skin Lightening Is Fraught With Risk, But It Still Thrives in the Asian Beauty Market—Here's Why | Vogue](https://assets.vogue.com/photos/5d42f21411590b0008fb0bf3/master/w_2560%2Cc_limit/00-story-skin-bleaching.jpg)
Skin Lightening Is Fraught With Risk, But It Still Thrives in the Asian Beauty Market—Here's Why | Vogue
![The Fashion Law on Twitter: "The global skin-whitening market was valued at $4.8 billion in 2017, with Asian countries making up a major segment. https://t.co/Km8W17qfZK https://t.co/xP60ZZJsU9" / Twitter The Fashion Law on Twitter: "The global skin-whitening market was valued at $4.8 billion in 2017, with Asian countries making up a major segment. https://t.co/Km8W17qfZK https://t.co/xP60ZZJsU9" / Twitter](https://pbs.twimg.com/media/Dyl5FVsWkAACBlL.jpg)
The Fashion Law on Twitter: "The global skin-whitening market was valued at $4.8 billion in 2017, with Asian countries making up a major segment. https://t.co/Km8W17qfZK https://t.co/xP60ZZJsU9" / Twitter
![Call it 'Glow & Lovely' or 'Fair & Lovely', it still perpetuates colourism in our society. | South Asian Lifestyle Call it 'Glow & Lovely' or 'Fair & Lovely', it still perpetuates colourism in our society. | South Asian Lifestyle](https://images.squarespace-cdn.com/content/v1/56d84fc7cf80a1e934995402/1594332465713-XNFLB9KAQ4TCLYAT86AC/image-asset.jpeg?format=1000w)