Kidscreen » Archive » Cracking co-branding: The benefits and risks for entertainment licensing
The King of Co-branding
LEGO Brand Store Build-A-Minifigure Boy Nougat French Bulldog Exclusive NEW | eBay
Lego's plans for future brand experiences will include digital elements
Lego and Adidas' Superstar sneaker is a first of its kind | British GQ
LEGO's Co-creation- Profit and Innovation around the brick box
LEGO, ou la passion du licensing et du cobranding - Le Monde Change
Lego ends Shell partnership following Greenpeace campaign | Oil | The Guardian
![Co-branding for AFOLs: LEGO × [Adidas/Levi's/IKEA] - BRICK ARCHITECT](https://brickarchitect.com/wp-content/uploads/2020/09/Brick_Architect-LEGO_x_Adidas_Levi-Cover_Image.jpg "Co-branding for AFOLs: LEGO × [Adidas/Levi's/IKEA] - BRICK ARCHITECT")
Co-branding for AFOLs: LEGO × [Adidas/Levi's/IKEA] - BRICK ARCHITECT
What's the deal with all these LEGO brand collaborations? - Jay's Brick Blog
LEGO: The Marketing Strategy Behind the Toy Industry Titan - ContactPigeon | Blog
LEGO Collaborations | Official LEGO® Shop US
Lego - Wikipedia
How Lego clicked: the super brand that reinvented itself | Lego | The Guardian
The Dangers of Co-Branding: Lego to End Partnership with Shell
The LEGO® Brand - About Us - LEGO.com
Designing a Brand Identity Model for The Lego Group | Vivaldi
Airbnb partners with LEGO for brick-tacular competition - Because
How Lego Beat Barbie and Monopoly - WSJ
The Dangers of Co-Branding: Lego to End Partnership with Shell
What Is Co-Branding? | The Branding Journal
How Lego clicked: the super brand that reinvented itself | Lego | The Guardian
Custom LEGO Kits - Corporate Gifts – Brick Loot
