Land med statsborgerskab Kano arkitekt corporate branding tool kit hatch and schultz dramatisk om dækning
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The Routledge Companion to Corporate Branding - 1st Edition - Oriol Ig
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Are the Strategic Stars Aligned for Your Corporate Brand?
Corporate brand alignment and identity change. The case study of Cinecittà Studios.
Schultz, Antorini & Csaba Corporate Branding Kap 1+9-1 | PDF | Brand | Stakeholder (Corporate)
Are the Strategic Stars Aligned for Your Corporate Brand?
Find Majken Schultz på DBA - køb og salg af nyt og brugt
Strategyzer - Is your organization truly dedicated to building an innovation engine or is it just performing innovation theatre? Most companies nowadays large or small mandates some kind of innovation model, but
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding: Hatch, Mary Jo, Schultz, Majken: 9780787998301: Amazon.com: Books
Meta-Synthesized Framework for Corporate Branding Process: All-in-One
Building theory from practice - Majken Schultz, Mary Jo Hatch, 2005