How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age
Gillette is woke now? When brands try to keep up with the times
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
No, Gillette Did Not Lose $8 Billion Because of a "Woke" Ad - YouTube
Gillette Gets WOKE! Anti-Male Ad Fails Spectacularly! - YouTube
Woke Capitalism Meets Advertising | The Common Sense Network
What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”
Meet the VERY woke women behind Gillette's controversial 'toxic masculinity' ad | Daily Mail Online
Hundreds of British men threaten to boycott Gillette over #MeToo-inspired advert | Daily Mail Online
Opinion | What Trump's fast-food feast and Gillette's woke razor blades have in common - The Washington Post
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand - syracuse.com
Gillette, Toxic Masculinity, and Capitalism: Are "Woke" Brands Really a Good Thing? - Paste Magazine
Woke-washing Is Just Another Way For Brands To Tap The Millennial Market | HuffPost UK Life
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
The Best Men Can Be - Wikipedia
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Gillette on Twitter: "How do you shave?" / Twitter
Gillette and the Year of Woke Business Strategies | A+E Networks
