Patagonia boss gives company away to fight climate change - Singletrack World Magazine
Patagonia founder transfers multichannel retail brand to 'for purpose' status to dedicate profits to fighting climate change - Internet Retailing
The Chouinard family transfers ownership of Patagonia: "Earth is now our only shareholder" | Article | Sporting Goods Intelligence
Yvon Chouinard And The Patagonia Purpose Trust— What Is It And Will It Work?
Will Patagonia's ownership help save the planet and its retail business? - RetailWire
Patagonia: Purpose Driven Marketing - Global Marketing Professor
Patagonia | Dane O'Shanassy — Pru Chapman
Leadership branding, Patagonia-style. — Retool Lab
Patagonia: You can't reverse into purpose through marketing
Patagonia Founder Yvon Chouinard Transfers Ownership to the Planet In New Trust – Ethos
Patagonia goes all 'purpose' #118
What inspired brand marketing looks like | Ubiquity Lab
Patagonia must remain competitive for climate donation to work: CEO
Brands take note: The purpose of purpose is purpose
The Drum | Why Patagonia's Off-the-wall Advertising Asks Customers To Think Twice Before Buying Its Products
Patagonia's purpose and the power of brand activism - SportsPro
More Than A Logo: Patagonia - Legally Bound to its Purpose
Patagonia's Focus On Its Brand Purpose Is Great For Business
The Patagonia Purpose Trust: What Is It and Will It Work? | Wealth Management
Voice: Patagonia Climbs, Purpose-driven Companies Follow
Yvon Chouinard Donates Patagonia to Fight Climate Crisis
Don't Buy This Jacket, Black Friday and the New York Times - Patagonia
Patagonia: A purpose driven brand living their values everyday - Truly Deeply - Brand Strategy & Design Agency Melbourne
